Micromarketing

Micromarketing of consumer products can be further subdivided into the following categories:
1. Products which are used only by a small group of people - hobbyist or having the same ethnic background.
2. Luxury products : these products often have an "exclusive tag" associated with them. They are expensive and often customised as per buyer requirement.

Referrals play an important role in micromarketing of both these categories of consumer products.